You enter the house, smell gas, what do you do? Turn on a light? Locate where the gas is coming from with a match? Either of those would/could turn into kaboom, gas leak located, you relocated elsewhere maybe never to return. If you did either of those things then you would be ignoring all the advice you have ever seen or heard about finding a gas leak.
Ignoring advice is something we do all of the time and normally when we do it there is a price to pay. Mum – “you can’t go out like that you will freeze, its -2 out there” You “ I will be fine I’m getting straight into a taxi and getting a taxi home” end result is you get home in the early hours blue from walking from pub to pub to club, in the cold, result is you can’t get warm no matter what. See, mum was right, ok you didn’t literally freeze but it feels like you have because you can’t feel your nether regions and you think you left your nose in the Dog & Parrot!
Seeking advice is good, ignoring advice is not good. If you are paying a professional for advice, let’s say a printer or a website designer you would listen wouldn’t you because first of all this advice is costing you money and secondly you chose that person or company based on their skills and expertise. Funny enough people do ignore professional advice and it’s usually ends up in great regret. A professional printer in belfast wants you to come back to them and tell the world about them so they will not give you advice that is misleading, poor or simply wrong.
If you have your own business then you know it inside out and backside forward, therefore you know what’s best for your business right? Not necessarily, especially if you’re talking about marketing your business or doing any advertising. You might have a fantastic idea about an ad campaign and want to push it to your chosen marketing company and you should. If that company then turns around and tells you it won’t work you need to listen to the reasons why. You can of course say you want to run with the idea you have regardless of what they say, it is your business and your prerogative. Would you really want to ignore sound advice though and literally carry on regardless?
Use the expertise and knowledge you are paying for, work with your chosen people and let them be your guide in areas where you really don’t know enough or have zero expertise.
Informative, portable, memory joggers, advertising and sometimes even collectable, business cards are one of the best business marketing tools you have at your disposal. These tiny pieces of card can make a world of difference to your business. Small but packing a punch a business card is something you need even in the digital driven age we live in. Digital this and digital that are all well and good but that card can slip into a pocket, a wallet or a purse and it’s there for future reference.
A bad business card will end up in the bin but a good business card will stay in a wallet or purse as people want to keep your contact details. A good business card will stand out and dare to be different from the rest so you need to be creative and brave with your design. There are a lot of online printers that will give you templates and ideas for cards but do you want to follow the crowd and risk looking like thousands of other business cards? Probably not so what you need is more unique designs for a more memorable end product.
The quality of the card might not seem as important as the design and layout but it is possibly more important. Cutting costs on the quality of card is not always a good move because as soon as people pick up a card they form an impression. A wafer thin card that will scrunch up when it’s put in a wallet or purse is no use and will be consigned to the bin in record time. A more substantial card will send out a message that you value quality and care what customers think.
The finish on business cards also makes a difference, an uncoated and plain card could have the colours bleeding onto sweaty hands and that’s not the kind of mark you want to make! Coated silk finishes will be colourfast and apart from anything else they feel better to the touch, which might not be your planned outcome but it can make a difference. Double sided business cards give you the opportunity to give the critical information such as company name and contact details along with other important information without the card looking cramped and untidy.
A bad business card gives you zero impact and therefore zero follow up from potential customers. An excellent business card will have people ringing for more information, asking questions and ultimately becoming customers. Think of your business cards as your silent stealthy advertising weapon, licence to make a killing, make it your mission to get some better business cards now.
PANTONE Color of the Year 2014 Radiant Orchid 18-3224 intrigues the eye and sparks the imagination. It’s that time of year again, you know, the time when Pantone, the authority on all things colour, selects a colour of the year. This year’s colour is Radiant Orchid! Personally I love it and can see it integrating [...]
If you want flyers printed but do not need someone else to design them professionally for you, flyer printing in Melbourne is quick and simple. Your in-house creative people come up with the design, logo, pictures, etc. Your team decides what the flyer should say. Once you know what you want to say and [...]
A former American diplomat who traded her career to become a Wandsworth pet nanny has published a book. Secrets of a Pet Nanny, A Journey from the White House to the Dog House, by Eileen Riley, compares her experiences with politicans with pooches. The book details how sometimes her dealings with pets and owners often [...]
What are flyers? Flyers are also known as hand bills. These are single page flyers used for advertisement and marketing. The flyers market products, businesses, services or occasion. Cheap ones are used by businesses for periodical announcements. They’re given to people on the streets or pasted on bulletin boards in social places and malls or [...]
Flyer printing services can benefit businesses, organizations and individuals. Flyers are an excellent form of advertisement and can have many uses. The method of printing information on single pieces of paper has proved to be quite effective over the years. Indeed, flyers are commonplace and almost every organization or entrepreneur can take advantage of the [...]
If you’re not on our mailer, firstly shame on you! Secondly you won’t have seen our closing dates for the christmas period and equally important, our January offers. So in the effort of ensuring everyone who visits the Kaizen website this Christmas break, knows when we’re back in operation, I will outline the bits and [...]
A great article from the Guys at Clever! http://www.pmg-pm.co.uk/2013/12/print-design-classics-five-of-our-favourite-posters/ Timeless designs cleverly printed on A0, A1 or A2 paper and pinned to the wall of your bedroom – we can’t get enough of posters! In our latest article we run through five instantly recognisable posters that have maintained their impact through the years, along with [...]