A Belfast digital print company has formed a partnership with a similar company in Virginia to expand territory and capabilities.
Kaizen Print of Belfast, which has 33 employees, handles on-demand printing, digital printing and other services such as direct mail services and event signage. The company, founded in 2004, has nearly $5 million in revenue.
Kaizen Print has formed a partnership with Mid Atlantic Printers of Altavista, Virginia. The company has 52 employees and was founded 90 years ago. Its annual revenue is $8 million.
“One of the critical challenge for print buyers is the need for quality and speed at an affordable cost,” says Mark McAuley, Executive Officer of Kaizen Print in a release. “This becomes even more of an issue when customers need solutions that call for combining digital and offset printing to have a complete solution. Our partnership with Mid Atlantic will give us the capability to precisely match colors on projects like that with all the speed and customer service our customers have come to depend on.”
According to Kaizen Print, its major clients include health care sector businesses, higher education, non-profits, local and state government.
Spring is definitely here which means summer is just round the corner. During the summer months people spend a lot of time outdoors making the most of any days of good weather. You can capitalise on this surge of outdoor living by taking your advertising outside too.
There’s a good range of outdoor advertising that will be weatherproof so the great British summer doesn’t wash away your posters or make your banner ink run! PVC and PVC & mesh banners are ideal for taking your advertising on the road to exhibitions, markets or even race meetings.
If you have outdoor space around your business then feather flags and flying banners are very eye catching. This kind of advertising can also give dull bland walls and concrete a splash of colour and pretty a place up so you’re getting extra benefit. If you’ve got windows then use them to their full advantage and have some window graphics printed and they are an absolute must if your in a high traffic area either for vehicles or people on foot.
One particular advertising space is often overlooked and that’s vans or cars. Have your vehicles covered in graphics and you have instant mobile advertising with the potential to be seen by thousands of people on a daily basis. You can also get short term magnetic vehicle graphics if you don’t want to commit to full printed graphics on your fleet.
Look for outdoor advertising opportunities during the warmer months, check out what’s happening locally, is there any concerts or specialist markets heading your way? Look at ways to tap into whatever is going on in your town and get involved so you can advertise. If you’ve got a full range of outdoor posters, banners or feather flags ready then you can get out there and set up immediately and get advertising to the gathering crowds wherever they congregate. Also have flyers and business cards ready to hand out at events.
Make the most of the great outdoors advertising opportunities this summer as there’s plenty long dark winter months where doing anything outdoors is madness!
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